MODULE
III: SAMPLE OUTCOMES FOR HIV/AIDS PROGRAMS
GOALS AND
OBJECTIVES
Most grants will ask you to
describe your program and to provide
program goals and objectives. This section
will assist you in doing just that.
Goals tend to be
"directional" and far-reaching.
That is, goal statements are usually about
"Increasing" or
"Decreasing" something -- they
include words like "improve"
"eliminate" "reduce"
...
| For
example, the goals for an HIV
prevention program may be: |
Reduce the
number of new HIV-infections
in our community.
Increase condom use among men
who have sex with men. |
|
| A goal for
an HIV counseling and testing
program may be: |
Increase the
number of people who know
their HIV status. |
|
| A goal for
a primary medical care program
may be: |
Improve the
quality of life of people
infected with HIV in the XYZ
area. |
|
| A goal for
a case management program may
be: |
Increase
access to primary medical care
and other essential social
services for people living
with HIV/AIDS in the
Tri-County area. |
|
| A goal for
a mental health program may
be: |
Improve mental
health status of people living
with HIV/AIDS in the Anytown
community. |
|
Notice that goals tend to
be non-specific, and really not all that
measurable. (That is to say, they don't
indicate the percent of increase or
decrease or improvement.) It is possible
to have goals that are measurable --
simply add the targeted number or
percentage to the goal. For example:
The problem is that since
goals tend to be far-reaching, and affect
entire populations, it is often difficult
to actually measure your success in
achieving goals. So, simply stating the
"direction" you plan to move in,
is usually adequate.
When writing objectives,
you want to be much more specific. There
are two types of objectives.
"Process" objectives describe
the actual things your program will do to
achieve the goals. These are the
"action steps" for your agency.
"Outcome" objectives describe
the actual benefits of your program for
your client(s). They state what will
happen as a result of the things your
agency does. We'll give examples of both
"Process" and
"Outcome" objectives in a
moment. Both types of objectives, however,
should be SMART.
That is:
| S |
specific: relate to
specific actions |
| M |
measurable: can be
quantifiably measured to determine
degree of success in meeting them. |
| A |
achievable objectives
should be achievable. Saying that
100% of a group will do anything is
more of a goal than an objective;
saying that you'll reach
"everyone" in the
community is not all that
achievable. |
| R |
realistic -- tied in with
achievable, but this takes into
account the actual program, staff
experience and expertise, local
conditions, funding, etc. |
| T |
time-based. Includes a
timeline for performance. |
Following are
some process and outcome objectives for
several types of HIV/AIDS program
services.
MODULE
III (complete printable versions)
Word document | PDF document
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If you are interested in
receiving more information about NMAC's Technical
Assistance & Training Division
or any of the other NMAC divisions please
contact us at:
National Minority AIDS Council
Technical Assistance & Training Division
1931 13th Street NW
Washington, DC 20009
Tel: (202) 483-NMAC (6622)
Fax: (202) 483-1127
www.nmac.org
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